The Co-’s of Co-Living: How the Advertisement of Living Is Taking Over Housing Realities

Co-living penetrated the urban realm both as a housing format and neologism with fluid meaning. The co-living concept was developed by various companies in early 2010s claiming to provide valuable alternative flat living highly competitive rental markets. As real estate product, consists of all-inclusive plans furnished rooms connected fully equipped communal areas, conceived for short-term long-term stays. few realized buildings combine collective spaces laundries co-working small nine square meters. This kind layout explicitly targets middle-classer willing live simultaneously <em>together apart</em>. Differently from other formats, is promoted through jargon sharing economy more than one real-estate agencies. <em>co-</em>root commonly explained companies’ recurring website section “What’s co-living?” <em>collective-</em>living, <em>convenient</em>-living, and<em> community</em>-living. emphasis on<em> </em>communitarian echoes semantics co-housing. However, co-living<em> communities</em> differ radically co-housing ones, based on bottom-up initiative inhabitants subscribing contract cohabitation. In contrast, community generated exclusively economic accessibility. article gives critical insight into mutated meanings digital era analysing narratives their spatial counterpart buildings. evidence collected promotion contributes addressing broader shift towards emphasizing experiential dimension lifestyle over space shelter primary features.